why i built this

most personal sites are cluttered — portfolios dtm, full of gradients, animations, and hover effects that exist for their own sake. i wanted something that felt intentional. a site where the work speaks louder than the design.

by stripping everything back, what's left has to earn its place. every link, every line of text is there because it needs to be.

about supreme

supreme is a new york streetwear brand founded in 1994 by james jebbia. beyond the clothing, it's become one of the most studied brands in the world — known for its drop model, its collaborations, and the culture it helped build around scarcity and authenticity.

but what drew me in was their website. supremenewyork.com is one of the most iconic sites on the internet — not because of what it has, but because of what it doesn't. no hero image, no video background, no parallax scroll. just courier new, black on white, and deliberate silence.

they've sold hundreds of millions of dollars in product using a site that most designers would call unfinished. that says something.

my relationship with supreme

i've been into supreme for years. it started the way it starts for most people — seeing a piece, not fully understanding the hype, then falling down a rabbit hole you never fully climb out of.

what kept me around wasn't just the clothing. it was the culture. the thursday drops, the anticipation, the way a single box logo tee could carry so much weight. supreme figured out how to make people genuinely care about a product release, and they've sustained that for over thirty years.

the collabs are a big part of it too. supreme x louis vuitton, supreme x nike, supreme x the north face — each one felt like an event. they have a taste level that's hard to fake, and a consistency that most brands spend their whole existence chasing.

these days my collection has grown to over 20 pieces of supreme, plus just as many stickers.

at this point supreme is more than a brand to me. it's a case study in how to build something people genuinely love. that's the energy i wanted this site to carry.

the design

the whole site is pure black with the logo and a live nyc clock — a direct nod to supreme's layout. the font is courier new throughout. no custom typeface, no google font. just the system default.

the red highlight on hover is supreme's signature box logo color — #ed1c24. it's the only color on the site.

built with next.js, deployed on vercel. source is on github.